Faux Mink Lashes

Dramatic or natural style lashes our Faux Mink range has it all!

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Magnetic Eyelashes

Luxury magnetic lashes made with the highest quality.

Coming Soon

Professional Eyelash Extension Kits

Created with professionals in mind

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Secure transactons

Transactions are handled with bank-grade security

Simple checkout

Our secure checkout is quick and easy to use.

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Welcome to RIMINI Beauty formally Eyelashes Direct

We are excited to tell you that we have refreshed our branding to better reflect who we are and what we offer as a business to our customers. RIMINI Beauty is the new home of Eyelashes Direct.

After 15 years in the beauty industry, and being the market innovators we felt that the time had come to update our look to a more modern design and update our content to become more customer focussed. All of which has been undertaken whilst keeping in-line with our values. 

It’s been such an exciting time here watching the new brand coming to life, and we’re really looking forward to seeing our customers use our new website for the first time.

Magnetic Eyelashes

Luxury magnetic lashes made with the highest quality.

Faux Mink Lashes

Premium Brow Extensions

Specially formulated for professionals.

Rimini VEGAN Lip Kits

Eyelash Accessories

All the accessories you need to apply false eyelashes