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Welcome to RIMINI Beauty formally Eyelashes Direct
We are excited to tell you that we have refreshed our branding to better reflect who we are and what we offer as a business to our customers. RIMINI Beauty is the new home of Eyelashes Direct.
After 15 years in the beauty industry, and being the market innovators we felt that the time had come to update our look to a more modern design and update our content to become more customer focussed. All of which has been undertaken whilst keeping in-line with our values.
It’s been such an exciting time here watching the new brand coming to life, and we’re really looking forward to seeing our customers use our new website for the first time.
Magnetic Eyelashes
Luxury magnetic lashes made with the highest quality.
Faux Mink Lashes
Premium Brow Extensions
Specially formulated for professionals.
Rimini VEGAN Lip Kits
Rimini Matte Lip Kits - Focus
Rimini Matte Lip Kits - Burning Love
Rimini Matte Lip Kits - Sweer Rose
Rimini Matte Lip Kits - Brown Plum
Rimini Matte Lip Kits - Metallic Coral
Eyelash Accessories
All the accessories you need to apply false eyelashes